Digital Marketing Consulting

Performance marketing strategy

We review your paid channels, tracking and landing pages, connect ad spend to qualified leads, and write a channel plan with budgets, targeting and tests.

A laptop showing an analytics dashboard

Who it is for

Companies running ads without a clear view of cost per qualified lead.

Duration
Agreed on the first call
Price
Agreed in writing before we start
You receive
5 written deliverables
Can lead to
Website & funnel audit

The situation

Spend on the channels that bring qualified leads, and prove it

Ad budgets are set by habit, reports show clicks rather than customers, and nobody trusts the numbers.

What you get

  • Review of current campaigns, targeting and landing pages
  • Conversion tracking plan tied to qualified leads, not clicks
  • Channel and budget plan by funnel stage
  • Test plan for messages, audiences and landing pages
  • Monthly reporting template

What we need from you

  • Read-only access to ad accounts and analytics
  • Your definition of a qualified lead, agreed with sales

Performance Marketing Strategy

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FAQ

Questions about this offer

Answered plainly, before you ask.

Ask us directly
Do you run the campaigns as well?

We focus on strategy, tracking and setup. If you want us to run campaigns, we agree the scope and reporting in writing.